Julian Lee; 17/4/08
A marketing industry code banning the sexualisation of children and the use of pester power pays little more than lip service to the regulators, health campaigners and child advocates say. Details of the new children’s advertising code were announced yesterday as part of the marketing industry’s response to recent attacks on junk-food advertising and alcopop marketing. “The review has taken note of widespread community concerns, particularly around the sexualisation of children and the portrayal of body image, and we have responded accordingly,” said Ian Alwill, chairman of the peak advertiser’s body, the Australian Association of National Advertisers.
See: http://www.smh.com.au/news/national/
Besieged industry tightens rules; Julian Lee; 17/4/08; http://business.smh.com.au/besieged-industry-tightens-rules/20080416-26lm.html?skin=text-only
Tags: Australia, Children, Human Rights, Trade